About Circuiti
Our Mission
Accelerate the elimination of waste streams in businesses by matchmaking waste challenges with innovative circular solutions.
Circuiti was founded in 2024 by Melbourne-based sustainability pioneers Julia Laidlaw, Ninna Larsen, and Geert Hendrix, who united their expertise in the circular economy to solve corporate waste issues.
Within 12 months, Circuiti has become the first mover in the market of waste elimination for businesses, through an innovative business model matchmaking waste problems to circular solutions. We use a proprietary framework to design out waste and move corporations towards net zero.
Circuiti has secured $200k in funding, built a network of 40+ circular businesses, prototyped our minimum viable product, and secured revenue from our first corporate customer.
Our Team
Ninna Larsen
Ninna is a social entrepreneur enhancing the waste economy. She strives for an equitable and regenerative world, creating impactful and healthy organisations that excel through partnership and solving sustainability challenges others overlook.
Julia Laidlaw
Julia is an agroecologist building communities through local food systems and regenerative agriculture. An urban farmer since 2018, she advocates for the importance of small-scale farmers for local food security, health, and biodiversity.
Geert Hendrix
Geert is an entrepreneur transforming urban green spaces through aquaponics. With a mission to grow food in the city in a sustainable way, he advocates for innovative solutions that balance human needs with the sustainability and wellbeing.
Kristina Cockbill
Kristina is an authentic, customer focused professional passionate about sustainability and our transition to a circular economy. Her approach is deeply rooted in collaboration, leveraging her curiosity and empathetic problem-solving skills.
Tobias Heeringa
Tobias is a versatile designer proficient across a range of creative skillsets. He is deeply passionate about designing meaningful products and services with positive social and environmental outcomes for community, sustainability and climate.
Isabella de Filippis
Isabella is a sustainability advocate with a corporate background, passionate about social impact and empowerment. She specialises in designing holistic strategies for supply chains, environmental responsibility, economic prosperity, and social well-being.
Advisory Board
Milly Adamson
Milly is a designer and strategic thinker with experience in strategic planning, urban design and policy development. She is passionate about how good design outcomes can be used to create resilient communities.
Leela Dilkes-Hoffman
Leela is a circular economy academic who holds a PhD in materials engineering from the University of Queensland and spent three years in the UK leading the innovation team for the Ellen MacArthur Foundation’s Plastics Initiative.
Peter Allan
Peter is a resource sustainability professional with 25 years of experience in recycling. He contributes to the strategic direction of waste diversion activity in Australia, with responsibility for programs dealing with domestic waste and recycling, commercial and industrial waste issues, and waste management infrastructure.
Violette Porcher
Violette is a sustainability strategist dedicated to creating positive social and environmental outcomes. With over a decade of experience in sustainability consulting, she is passionate about driving meaningful social impact and developing effective strategies and systems for sustainable impact performance
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